What is Digital Presence?
Digital presence means how your business appears online. Digital marketing channels are plenty and ever-expanding these days. What this means is that businesses need to have a comprehensive marketing strategy that focuses on how they will develop, implement, manage and refine their digital presence across these channels. Let’s dive into some strategies while keeping up with the pace.
Digital Presence and Website
Your website is often the first place people head to when in need of services or products. Or even while they wish to learn more about your business and its whereabouts.
Everything ranging from the ‘About Us’ page to landing pages for products and services needs to be optimized and curated particularly to satisfy the customers.
Being active on the handling side is highly essential. Consistent branding, helpful information, responsive helpdesk, and design along with simplified page navigation are all important to a high-quality customer experience. With these qualities at hand, you can shape your brand’s image as authentic and reputable, making an effective impact on users globally.
Social Media and Digital Presence
Social channels are primarily helpful as a means to promote and socialize your brand and lift awareness among the public. It portrays an opportunity to engage followers, as well as project the type of brand identity you aim for. Apart from the above, having an active social media presence allows you to enhance your digital footprint in numerous other ways, such as delivering personalized customer service and building a brand.
Search and Paid Advertising
How you appear on a search engine result page (SERP) plays a role in deciding the web presence. Those with top results (either for general or local searches) get the most clicks, and thus the most business and access. The more optimized your website and content are, the higher are the chances of ranking first among these searches. Paid advertising broadens horizons right here. It can also get your online presence in front of target audiences and potential customers. To increase the outreach and avail it to more spheres of the audience, Pay-per-click (PPC) ads, display ads, and social ads are all useful tools. That helps in lifting brand awareness and stabilizes digital presence.
Focus on content
Creating content is important, but keeping them on regular checks and editing them at regular intervals is much more important.
The content must be specific, detail-rich, and emphasize the pros of the brand and the aim you wish to establish. Keep maintaining the website and its content regularly to keep customers along the road.
A startup needs to ensure strategic communication with its customers. The policy must be the satisfaction of customers at all times. The need to make time and assist customers in their process of purchase is important to keep them consistent on our website. Physical interactions with customers can impact your digital presence. Bring in showrooming or interactive retail; these depend on a physical and digital presence that work together.
Networking and collaborations
Another way to improve your digital presence is to develop relationships with other people within your industry or outside whereby one is promoted in parallel. Ask relevant bloggers and podcasters within your industry, or influencers to feature your business. This is a two-way task, and requires the promotion of their business from your side as well. However, this introduces your business to a totally new audience and brings it to the limelight.
Accept any offers they make to have you appear in podcasts, publish a public review, or even trial and review them on their personal websites or even write guest blogs for their site.
Visibility through online advertising
Online advertising is a vast method and extends over platforms. Several popular search engines can provide enormous exposure for your brand in ways you can’t imagine, including Yahoo, Bing, and Google. Don’t forget to advertise on social media platforms with large followings, including Instagram, Reddit, Facebook, YouTube, and Twitter.
Emails are never out of fashion
Building an interactive email list is one of the easiest ways to boost your success. Once you get a comprehensive list, it will enable your business to engage actively with potential customers and leads.
A monthly newsletter or weekly subscription e-magazines will also help to promote your company and collect leads through your distribution list. Promote your newsletter online using calls-to-action or even a survey to attract readers.
Optimization for SEO
SEO is another super-effective way to advance your online presence.
This digital marketing strategy aims to increase your visibility in search results, like on Google, Yahoo, or Bing. If your company isn’t in the top 3 pages, you’ll gain significantly less traffic, leads, and sales.
Claim your profile on local directories
Claim profiles on local directories, even if you have advanced business scales outside the local regions. With a presence on local directories, people can access information about your business without visiting your website. Local directories, for instance, are useful for SEO and review management. When compared to other tactics for improving your online presence, this one requires more proactive management.
Keep a track of your online channels
There is a range of tools that will help you track your performance, like:
Google Search Console
This means, if you use Google Analytics, you can add a tracking code to your site so you can have access to valuable data related to traffic, session times, conversions, and more regarding your website.
Encourage client reviews and analyze your growth.
From everyday consumers to business investors, everyone uses reviews to finalize on a product, service, or company’s quality. If you don’t have sufficient reviews, you will struggle to earn your target audience’s trust and business.
You can encourage people to post reviews online in a few ways, like :
- Offering a discount
- Including a CTA to leave a review within your product’s packaging
- Sending post-purchase email etc.
- It’s always better to use strategies that don’t offer something in exchange for a review.
These are some of the best strategies to help you stay active and establish a strong digital presence. Try them out and always be ready to seek help, when you feel the need to boost your business.